News

Reading time: < 1 minute This Wednesday (15), I was invited to speak a little about entrepreneurship and e-commerce at the Startup Camp event, which brought together the applicants from the Startups and Impact Businesses Call for Proposals – iLAB/Unisul....

Reading time: 2 minutes Google announced a series of changes to its platforms for advertisers and retailers during its annual Marketing Live event on Tuesday (14). With these updates, the search giant is making a full-scale entry into the world...

Reading time: 2 minutes Finally! It is no longer mandatory to record videos only in vertical format for IGTV.The company has just announced on its official blog that landscape (horizontal) videos will now be accepted. The IGTV feature was launched...

Reading time: 2 minutesThe world's best platform is investing in B2B. It is no wonder that the Shopify platform has become the leading tool for helping entrepreneurs of various niches and sizes automate their businesses. The platform recently made a...

Reading time: 2 minutesTo approve the merger of the two telecommunications giants Sprint and T-Mobile, the FCC (the U.S. government agency that regulates the telecommunications sector) required the approval for the sale of the Boost Mobile brand (a low-cost prepaid...

Reading time: 2 minutesAccording to a study, traditional stores that entered the online market later account for 51% of sales. Physical presence Brick-and-mortar retailers already sell more online than companies that were born online, known as pure players. This means...

Reading time: 2 minutes We estimated that yes, and that is what happened… …since the projections for 2019 are as positive as possible, according to data from ABComm (Brazilian E-commerce Association), estimating 16% growth, reaching a sales volume of R$...

Reading time: 3 minutes The online store is the heart of any e-commerce experience: often, it is the center of a brand's strategy, where all positioning and communication come together.This means it is essential that merchants can offer an online...

Reading time: 6 minutes E-commerce is an opportunity Working in e-commerce is an opportunity in itself. Simply keeping up with the market can guarantee 16% growth in 2019. But it doesn't stop there… Research conducted by the BigDataCorp consultancy and...