According to a study, traditional stores that entered the online market later account for 51% of sales.
Physical presence
Brick-and-mortar retailers already sell more online than companies that were born online, known as pure players. This means that the brand strength of major retailers also bolsters their online presence.
According to a study by Ebit|Nielsen, traditional stores that entered e-commerce later account for 51% of sales, with R$ 27 billion in revenue in 2018, 12% higher than the previous year.
The trend shows that traditional stores' investments in building an online base have yielded good results. The consumer journey to purchase involves brand recall, online searches, and ads positioned during the buying process—a combination of actions that major retailers have executed very well.
Mobile shopping
A survey by Abcomm (the e-commerce association) shows that the number of Brazilians who made online purchases rose 6.4% in the first quarter of 2019 compared to the same period the previous year.
The number of packages shipped increased 18.8% during the period, reaching 63 million orders.
The survey showed that purchases made on mobile phones rose from 33% to 35%. The average ticket per purchase remained almost unchanged, rising from R$ 269 to R$ 271. During the period, marketplaces—virtual malls that bring together several stores—accounted for 35% of sales.
