News
System integration in e-commerce: how to connect ERP, inventory, and tax systems without disrupting operations
E-commerce is growing, media is driving more traffic, and it is precisely at this moment that operations begin to stall. The website shows products that are already sold out, invoices are delayed, and orders get stuck between the store and...
Reverse logistics in e-commerce: how to protect your operation
Your operation prepares all year round for demand peaks. Campaigns are adjusted daily, inventory is replenished at distribution centers, and the digital storefront is optimized. Traffic increases, customers fill their carts, and payments are approved. But the real test for...
AI Fraud in E-commerce: When Proof of a Defect is Fake
Artificial intelligence has transformed the daily routine of those who work with e-commerce. Accessible and free tools allow anyone to create eye-catching images on Bing, edit videos in Videoleap or Photoleap, create presentations in Beautiful.ai, and generate synthetic voiceovers in Fliki...
Cross-border: what your store needs before selling outside Brazil
Selling to other countries has stopped being a distant goal and has become a natural growth layer for those who already dominate the local market. According to DHL eCommerce, 70% of online shoppers worldwide already buy from stores outside their...
Your store doesn't need the best AI. It needs all the right guidance.
Every e-commerce owner or manager has heard the same promise: there is an artificial intelligence (AI) capable of doing it all, from customer service to inventory forecasting. The problem is that this promise rarely holds up in practice, and betting...
Sidekick: the Shopify assistant that became the new connection point between your apps
If you run an e-commerce store, you've probably wasted too much time opening tabs, dashboards, and different screens just to answer a simple question: how many orders are stuck, which product is running out, what customer complained about. Shopify launched...
Black Friday 2026: the first with AI and consumers buying together.
Black Friday 2026 will be different from all the previous ones. For the first time, we will have artificial intelligence agents truly participating in the shopping journey, helping customers discover products, compare alternatives, monitor prices, evaluate offers, and decide where...
Shopify confirms integration with Muse, Meta's new AI agent.
On September 8, Meta launched Muse: a personal AI agent that not only answers questions but also performs tasks on behalf of its users. It sends emails, makes reservations, fills out forms, negotiates, and—what matters most to online sellers—makes purchases....
The creator brings the audience. The data brings the revenue.
For a long time, influencer marketing in digital retail operated under the restricted rules of the top of the funnel: reach, impression volume, likes, and brand awareness. Hiring content creators worked like buying a billboard. The company paid for visibility...
