News
E-commerce content
Reading time: 3 minutes Many of you are constantly bombarded with messages about the importance of inbound marketing in the e-commerce strategy. Content is King, they say! But content is broader than blog posts, and we will go over the...
E-commerce as a communication and relationship channel.
Reading time: 3 minutesOnline store: Sales channel or customer relationship channel? An online store is not just a sales channel. It is a communication and customer relationship channel that makes a greater and more dynamic interaction between the buyer and...
Strategies for selecting influencers
Reading time: 3 minutesInfluencers. It seems that all social media campaigns and results depend on them. In part, this is true, but let's not forget that “influencer” is a term used to describe today's opinion leaders. Before the dominance of...
Get ready for Invoice 4.0
Reading time: 3 minutesChange is coming. In July 2018, the new standard for invoice validation will come into effect. Anyone with an e-commerce store should keep an eye on the document changes and adapt as quickly as possible. NF-e 4.0...
Mobile sales are falling: we love big screens
Reading time: 2 minutesIt may come as a major shock to all retailers who have invested so much time and money in improving the mobile experience of their online stores, but a new report from Forrester shows a significant drop...
GDPR: General Data Protection Regulation also applies to Brazil
Reading time: 3 minutesIt's here! If you have an e-commerce store and haven't heard of GDPR yet, pay attention! With the General Data Protection Regulation (GDPR) now in effect, all companies worldwide that handle the data of individuals or services...
Visual Product Search: a partnership between Snapchat and Amazon
Reading time: 2 minutes Look around you, the future has arrived. And when we talk about the future of commerce, e-commerce is the main disruptive factor, with Amazon as its main catalyst. The e-commerce giant not only innovates through business...
How e-business is transforming companies
Reading time: 3 minutes E-business aims to improve an organization's competitiveness through information and communication technologies. E-business does not simply involve using technology to automate existing processes, but also evolving processes through the application of technology within the company, with partners...
What will become of e-commerce in the era of privacy?
Reading time: 2 minutesWith user privacy increasingly protected through legislation, it is now up to browsers to protect users. Google Chrome In 2018, Google released a version of its browser with a built-in ad blocker. The ad filter was not...
