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Discover the most intuitive, powerful, and unified platform update yet!
The future of e-commerce has arrived! Shopify launched over 150 significant updates in its Summer Editions 2024, with the goal of making managing your online store even easier, more efficient, and more customizable.
In this content, we invite you to dive into the main new features and discover how they can boost your business.
Store Management Optimization
- Store Credit: Make it easier to create and manage store credit for your customers, building loyalty and driving repeat sales—ideal for loyalty programs.
- Payment Capture by Fulfillment: Automate payment capture when fulfilling orders, simplifying the financial flow and preventing delivery delays.
- Price per Kilogram: Set prices based on weight for specific products, optimizing the pricing of bulky or irregular items (coming soon to Brazil).
- Functions at POS and Draft Orders: Automate repetitive tasks at the POS and in draft orders, saving time and increasing team efficiency.
Improvements for Developers
- Style Settings: Give developers more control over the store's appearance, allowing greater customization of layout, colors, and typography.
- Hydrogen Storefront Visual Editor: Manage headless stores in Hydrogen intuitively, just like with standard Shopify themes.
Enhanced Data Management and Automation
- Bulk Metafield Import and Export: Simplify the bulk addition and updating of metafields, ensuring consistency in product data.
- Enhanced Pixel Data: Capture richer data in standard pixel events, optimizing marketing campaigns.
- Pixel Helper: Make it easier to integrate and manage tracking pixels, optimizing marketing campaigns and measuring ROI.
- Analytics to Measure ROAS: Evaluate the effectiveness of advertising campaigns by directly measuring return on ad spend.
- New Analytics System: Get quick, flexible, and intuitive insights into store performance, making strategic decisions easier.
- ShopifyQL in Reports (Coming Soon): Examine data directly in reports using ShopifyQL—ideal for detailed and customized analysis.
E-commerce Expansion
- Headless B2B Storefronts: Create customized B2B stores integrated with your ERP, meeting the specific needs of B2B businesses.
- Multiple Business Entities, One Store: Manage multiple brands or subsidiaries under a single store, offering a unified shopping experience.
Improvements for Developers and Designers
- Free Checkout Blocks: Create customized checkout experiences at no additional cost, driving conversions.
- AI for Natural Language Segmentation: Segment customers based on interests or demographics without needing technical knowledge.
- AI for Category and Attribute Suggestions: Optimize product categorization and attribute assignment with AI-powered recommendations.
- AI for Media Editing: Automatically enhance product images, saving time and resources.
What's New in Shopify Flow
- New Fulfillment Actions: Automate tasks related to order fulfillment, such as creating shipping labels.
- Automate Any Task: Create complex automated workflows for any store scenario—ideal for specific automation needs.
- New Actions in Flow: Expand automation possibilities with new actions in Shopify Flow, such as sending personalized emails and updating inventory.
The Shopify Summer Editions 2024 offered a set of innovative and powerful updates for merchants and developers who want to take their online stores to the next level. With a focus on unification, efficiency, customization, and automation, Shopify offers everything you need to create an exceptional shopping experience for your customers and drive business growth.
Request a Free Quote to implement the new features launched by Shopify in your store. Click here to request a demo.
