The world is currently in a state of confusion, panic, perplexity, and uncertainty.
With the situation changing by the hour, it can leave you feeling lost and wondering what will come next.
But we are a strong group and we will overcome this.
It may not feel the same when the new normal arrives, but the companies that manage to face this crisis and plan strategically will be much stronger and ready for a faster recovery.
To start thinking about post-COVID-19 strategic planning, here are some current opportunities you can start working on now to improve SEO.
1. Stay ahead of Google Trends
People are at home, which means people are searching online.
Monitor Google Trends for new questions or topics people are asking about your industry during this period.
If you can stay on top of this data and really start recognizing trends relevant to your business, start creating content about these topics.
When sales pick up again, you will be ready.
Your content will be out there, hopefully turning into the resources people need; thus, improving your SEO and bringing more traffic to your site.
SEO after COVID-19: 8 opportunities to start working on now
2. Monitor Google Search Console and keyword rankings
It is important to monitor GSC or third-party tools for keyword changes more closely than you normally do.
At times when there is high demand or demand changes completely, you generally see changes in search interest and user intent in individual queries.
If you are not monitoring this closely, you will miss the opportunity to change your approach.
3. Build your content bank
Consumer behavior is changing, and this pandemic will cause consumers to search and behave differently than before.
Like everyone else, you have time, so start writing.
Start by prioritizing top-of-funnel / middle-of-funnel content.
Although this content may not convert in the short term, lead consumers into the funnel to showcase your products / services for future needs.
By having a stockpile of great content ready to go and publishing it in advance, you will have an advantage over the competition.
4. Start thinking about holiday and Q4 initiatives now
We do not know how long we will all be in this environment.
I heard two more weeks and another 12 weeks.
Either way, we are still looking at several months beyond that before economic outlooks improve.
Knowing that Q1 and Q2 numbers may be lower than initially projected, start planning now how you can make this happen in the second half of the year.
If you are an e-commerce store, start thinking about Black Friday and Christmas plans.
5. Hire the best SEO talent
The sad truth about COVID-19 is that companies are closing their doors.
Top SEO talent loyal to companies may be out of a job.
If you are hiring, start recruiting now.
This will go a long way in showing that you are in a strong position, which will attract the best talent.
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In some cases, your company may be a real target for those looking for opportunities, so make sure you are active on LinkedIn and keep your eyes open.
Even if you are not hiring at the moment, this is a great opportunity to make connections, start conversations, and, hopefully, benefit in the near future.
6. Adopt new content strategies
Although we can never predict this, the opportunities presented at times like this force us to change for the better.
With people spending much more time streaming and watching YouTube right now, start developing more video content to take advantage of this.
Take a look at previously developed content that resonated for traffic and repurpose that content into a video format.
7. Embrace data
Just like in the first point, you will not only have more data to work with when it comes to Google Trends because people are searching more frequently, but you may also see a real increase in traffic to your site (this, of course, depends on your industry).
Although this traffic may not turn into sales, or even leads, an increase in searches and people on your site can still offer great insights.
Which of your top pages seem to have the most traction?
Has this changed from the norm?
Now is the time to consider implementing a heat map or other data collection methods and really dive deep into your site.
8. Think beyond content and use this time wisely
More than anything for marketing professionals is simply to use your time wisely.
Although content is probably the first SEO task that comes to mind, now is the time to focus on SEO as a whole.
Check if your page speed is where it needs to be.
Update your site with new photos.
Check your URL structure.
Create a user experience exercise.
Ensure your content is easy to find.
And much more
Source: https://www.searchenginejournal.com/seo-after-covid-19-8-opportunities-to-start-working-on-now/357068/
