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Schutz is a company highly recognized worldwide for its shoes, bags, and accessories. It has several store networks spread across all Brazilian states and points of sale, in addition to two other company-owned stores located in New York and Los Angeles, also maintaining a strong presence in the online world.
A brand that reflects the spirit of the young, contemporary, sexy, and irreverent woman, who dares and challenges the status quo. It always seeks to invest in trends and the development of new products and technologies to build its portfolio. Its mission is to deliver a product concept connected to design, fashion, quality, and freedom of expression.
And what problems have directly affected the brand in recent months?
Even though Schutz is a highly regarded company in the market, some recurring issues with its website's functionality were noticeable, such as slowness while browsing its online store, which directly impacted sales. In addition to other factors that significantly affect the customer journey, it became necessary to find an effective solution that would implement essential improvements and provide an excellent experience for its customers.
And why is the customer experience important?
With the increase in online sales, people have come to seek more valuable shopping experiences. Technology has made this possible, bringing companies and customers closer together, breaking down barriers, and reducing communication obstacles.
Today, it is essential for brands to invest resources to continuously improve the customer journey and ensure greater satisfaction among their target audience during the purchasing process.
But that's not all. Since this experience is offered in the digital age, it is necessary to delve deeper into strategies that foster more lasting relationships between companies and consumers, providing a customer experience before, during, and after the sales process.
How did Schutz solve its store's problems and provide a better experience for its customers?
Given the situation the brand was facing, the company's management, together with the employees involved, realized they needed a solution to address customer frustrations during the purchasing process, which were consequently affecting expected results.
In partnership with Check Commerce, Schutz invested in improvements to reduce its website's loading time and enable a better shopping journey for its customers.
What results did Check Commerce bring to the Schutz brand?
Optimizations and improvements that enabled greater user access at the same time without overloading the website. As a result, the online store achieved greater speed, reducing slowness by approximately 44%, in addition to reducing customer bounce rates and achieving visible results in sales and increased consumer credibility, along with other superior improvements that made all the difference for the brand:
- New high-performance layout;
- Configuration of an advanced web analytics system;
- Data layer, events, triggers, and Google Tag Manager variables;
- Custom features and implementation of a machine learning recommendation system.
With excellent results, it became clear to Schutz that even as a recognized brand in the market, certain tools within an e-commerce platform are necessary to continue growing and achieve its goals.
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