There is no standard e-commerce operating model. Each company must find the best fit for its business model, considering its internal structure, expertise, and business strategy.
In this post, we will list the four most common operating models, highlighting the reasons and the type of company that best fits each one.
In-House Operating Model
For whom?
- Companies established in e-commerce
- E-commerce as core business
- Specific business model
Why?
- Operation tailored to the business model
Insourcing Operating Model
For whom?
- Integrated production and distribution
- Products with technical specifications
- Sale of customized products
Why?
- Internal operation managed by third parties
- Outsourced e-commerce management
Management Operating Model
For whom?
- Standard business model (inventory and sales)
- Outsourced production (private label)
Why?
- Dynamic e-commerce management
- Control of brand communication
- Control of brand experience
Outsourcing Operating Model
For whom?
- Organized production and marketing
- Resellers on marketplaces
- Unbundled business model
Why?
- Low barrier to entry
- Focus on the company's core business
- Zero investment in infrastructure
Before investing in completely in-house infrastructure, analyze your business model and your company's objectives. Always keep your core business in mind before taking full management of your sales channel.
Happy selling!
