Reading time: 3 minutes
The new General Data Protection Law (LGPD) came into effect in Brazil in September 2020 and brought significant changes to the way companies handle their customers' personal data.
Apple's iOS operating system update regarding user tracking has raised concerns about online data privacy.
To implement best practices in your e-commerce, it is important that you have customers' consent to collect and use their data.
It is essential that you protect this data properly, using security measures and ensuring that it is not shared with third parties without authorization.
Another best practice is to be transparent about data usage, informing customers how and why this information is being collected.
It is important to ensure that customers have the right to access, correct, and delete their data, if they wish.
Regarding the iOS update, it is necessary to adapt to the new rules and find other ways to collect customer data, such as through registration forms on your website.
It is important to remember that data collection is essential for you to understand the customer journey and offer a personalized experience in your e-commerce.
In addition, it is important to pay attention to operating system updates and adapt your data collection strategy according to the new rules.
By doing so, you can continue tracking the customer journey and offering a personalized experience in your e-commerce without compromising data privacy.
In addition to the best practices mentioned above, there are other actions that can be taken to properly track the customer journey in your e-commerce.
One of them is to configure the tracking options directly on the store server, which can offer greater security for customer data.
Another option is to use the conversion APIs of e-commerce platforms, such as the Google Analytics API, to collect data more accurately and efficiently.
These APIs allow for automated data collection and offer a more detailed view of customer behavior in your online store.
In addition, it is important to remember that, even with the iOS updates, it is still possible to track customers efficiently.
An interesting strategy is to use remarketing tools, which allow you to reach customers who have already visited your online store and offer personalized ads based on their previous browsing.
In summary, it is possible to properly track the customer journey in your e-commerce even with the iOS updates regarding user tracking.
It is important to adopt best practices for data privacy and security, configure the tracking options on the store server, and use the conversion APIs of e-commerce platforms.
With these strategies, you can offer a personalized experience in your online store and achieve good results in your business.
Sprint Platform
To extract the full sales potential of your business, the solution is the Sprint Platform.
Combining data, strategy, dashboards, a retail calendar, an action plan, and the execution of all activities by specialists.
See the benefits:
- Increase your revenue
- Growth methodology
- Simplified project management
- Reduced labor costs
Request a Sprint demo by clicking the link below:
Learn about the Sprint Platform
