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Brazil's largest surfwear company was born in the 80s, inspired by the love of a great passion for surfing and known for its hand sign symbol (Hang Loose), which is generally used in an informal conversation to say that "it's all good", "everything is chill", "everything is peaceful" or that "the situation is under control" and is also the brand's name.
Lagnado, the founder of Hang Loose, has always been passionate about surfing, since he was young he enjoyed catching waves, at a time when the sport was still far from being popular in Brazil. After graduating in economics, Lagnado thought if it would be possible to make a living working only with surfing.
At a time when the surfwear market did not exist, the desire of the surfer Alfio Lagnado was summed up in just one: to bring the essence of surfing to his clothes, printing the perfect waves he caught. From beach to beach, that was when Alfio noticed the lack of specific board shorts for practicing the sport in Brazil. Where he started producing them nationally and consolidated the brand as the number one for many surfers.
Among the company's strengths is the expertise in boardsports, especially surfing and skateboarding, as well as its closeness with videomakers, artists, photographers, journalists, and people who move in this segment. Currently, it sponsors more than 50 athletes who carry the Surfco flag around the world, in addition to organizing countless events, from amateur to internationally recognized competitions.
In addition to the total focus on its own environment and business, always concerned about the environment and its social universe, it always sought to enable its growth with the lowest possible impact on the environment, Surfco implemented the Environmental Management System in its processes and became the first company in the surfwear segment in Brazil certified with ISO 14001.
As the brand was structuring itself, the manager of the largest surfwear brand realized the need for greater growth, looking for a way to take the surf culture to another level, increasingly amplifying the brand's voice.
What was the biggest difficulty Hang Loose faced?
In 2018, Hang Loose started its e-commerce project to have even more online presence and make its products reach all fans and practitioners of surf culture. The brand's founder identified some points to correct in its e-commerce, but despite having tried to solve it with some companies, he realized that there were still some difficulties and that it prevented the brand from growing.
One of the main points was to implement a 100% customer-focused service in its company, and that for this to happen, it needed a boost to make the service more in line with the brand and exceed all the expectations of its customers. So that all consumers were assisted with their main questions quickly and accurately, to generate greater satisfaction, reflecting in a better relationship with the brand and its customers.
In addition to other circumstances that led Hang Loose to seek new solutions that really made sense for its current moment in the digital world, mainly reflecting on the development of the brand.
How did the brand overcome the problems and boost its e-commerce sales?
The 100% Brazilian company believed that it could go further, so it decided to believe in its products, insisting on finding the best method that could be implemented to achieve greater growth in the world of e-commerce.
After a deep analysis with the Check Commerce team of specialists, Hang Loose agreed with the points that were mentioned and realized the need to correct the store's problems as soon as possible, thus forming a partnership with the e-commerce management company, investing in the best solution for the brand.
Some improvement points were identified by the Check Commerce specialist team, among them, the inclusion of a specialized service team ready to serve customers, providing a greater experience for its customers and answering questions in real time, reducing the consumers' waiting time and bringing greater quality to the service provided.
Another interesting point was adjusting the search mechanisms, optimizing the Hang Loose website in a more strategic way to reach potential customers, in addition to other problems that were corrected by the Check Commerce team and in a short time of partnership, the leading surfwear brand reaped the results in just three months of work with Check Commerce, achieving a total growth of 98.84% increase in its revenue in 2021, all this in just 90 days.
See in detail what was done:
- Improvement in pre-sales and after-sales customer service
- Storage and logistics shipping
- Promotional content
- Paid traffic E-commerce strategy
- Search engine optimization
- Multichannel campaigns
With the right strategy and mapping of the main problems to be solved, the Check Commerce team achieved and still continues to bring significant results to the brand in a transparent and accurate way, taking the company to a higher level every day more.
“We adopted Check Commerce as our Full E-commerce partner. Knowledge, experience, and technology were decisive in this resolution. We are confident about the growth of our business.” – Eduardo Costa from Surfco highlights.
We are very happy with the partnership with the brand, we hope to extract more and more the maximum potential not only from Hang Loose, but from all our customers, making sure their goals are achieved, aligning with our mission “to democratize high-level e-commerce”, executing quality work, responsibility highlighting the maximum possible transparency in all our services.
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