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Aiming to offer consumers a unique and award-winning product, the brand of coffees grown entirely in Brazil currently offers four different coffee versions: drip coffee (a single-serving option that can be enjoyed anywhere with just hot water), roasted beans, ground coffee, and coffee capsules.
The company has the essence of a “special” touch in everything! From production to delivery, every step of the process is unique. During harvesting, they use two methods to sort the beans: mechanized harvesting, where machines enter the fields and collect all the beans (ripe and green), and selective harvesting, which involves picking only ripe coffee beans. This high-quality raw material makes the brand more incredible and admired every day.
But what, after all, was the main problem Coffee Mais needed to solve?
Since Coffee Mais launched during the pandemic, it faced many challenges in achieving its growth and goals in the digital market. However, the owner of the best coffee in Brazil and the world, together with his business partners, saw great potential in their business model. They invested in professional resources to further strengthen the brand and ensure that their products provided the ultimate experience for coffee lovers around the world.
How they overcame the challenges and achieved record-breaking performance
Coffee Mais believed it could go much further. After an in-depth analysis by the Check Commerce team of experts, several improvements were identified to help the business reach its full sales potential.
Here’s what was done:
- Custom layout highlighting the brand’s identity;
- Installation of a custom headless checkout;
- Implementation of a recurring billing system (subscription);
- A/B testing – comparing the variables that delivered the best results;
- Scripts for advanced promotional rules;
- Customization of the customer area;
- Development of landing pages;
- Creation of sales pages;
The brand that started in e-commerce is now available at more than 1,500 physical retail locations across Brazil. It also featured in an Exclusive magazine article, highlighting a 2021 revenue increase estimated at 30% over previous months, which generated approximately R$16 million in just one year, with exclusive coffees scoring over 84 points available throughout Brazil.
Coffee++ manager Tiago Alvisi shared his satisfaction with the services provided to his company: “A great partner that helps us significantly grow our store and played a key role in ensuring a smooth implementation. Our project is very demanding and requires flexibility from the Check Commerce team.”
In line with the brand’s purpose of bringing immersive experiences to the world, Check Commerce believes in the potential of every entrepreneur to offer the same opportunities to their customers, whether their business is large or small—it doesn’t matter! We want to continue our mission to “democratize high-quality e-commerce together”!
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