Valentine's Day 2023 is an excellent opportunity for online retailers to increase revenue. That's why our team prepared a webinar full of actions and strategies for you to apply.
If you're wondering whether it's still worth investing in the holiday, just know that in 2022 alone, Valentine's Day generated R$6.5 billion in retail revenue.
The actions in the Webinar were presented by Camila Onofre, Head of Customer Success at Check Commerce, and by our Head of Traffic, Gabriel Hakin. Check it out!
Discover the ideas from the Webinar for Valentine's Day 2023.
Promote actions on your website
One of the first lessons from our webinar is making changes to your website, meaning that customers browsing it need to be impacted by messages about the promotion or offer for the holiday.
Promotion can be done through various channels:
- Banners and pop-ups
- Creation of a specific collection
- Featured menu on the website
- Focus on SEO with the most relevant keywords
The best content for Valentine's Day 2023
Our webinar also brings ideas for you to generate content that attracts an audience interested in your products.
For example:
- Gift ideas
- Shop by category or price range
- Product customization
- For Him / For Her
- Gift Cards.
Don't forget about singles...
It is Valentine's Day, however, you can also target your actions toward people who are single and usually buy gifts to treat themselves.
And the procrastinators!
On the other hand, there is a good portion of customers who leave buying the gift for their loved one until the last few hours.
Therefore, it is interesting to offer Gift Cards or pre-assembled gift kits to make the buyer's choice easier.
Create attractive promotion rules
The feeling of buying a product to give someone as a gift and still getting a benefit can be used as a very effective strategy to break barriers in your e-commerce.
Especially on a date where the buying dynamic takes place between a couple.
Therefore, it is more than valid that your promotion rules include this dynamic and help increase the average ticket of your sales.
For example:
- Free gifts on purchases starting at X value
- Progressive discount
- Discounted kit of pieces/products
- Buy and Get
Learn how to avoid the “abandoned cart”
Every time a customer puts items in their cart and does not complete the purchase, your e-commerce is losing money.
In short, knowing how to overcome the main buying barriers is essential, not only on Valentine's Day, but throughout the entire 2023 E-commerce Calendar.
Without a doubt, one of the most impactful barriers for buyers is the Shipping cost. A high delivery price drives away a large portion of customers and is one of the main reasons for cart abandonment.
To overcome this barrier, Camila and Gabriel bring solutions that will surely help you:
- Fixed Shipping value with express delivery
- Free Shipping starting at X purchase value
It is also important to pay attention to payment options: PIX quickly gained customer adoption, so encourage upfront payment by offering a percentage discount at checkout. Another good option is more flexible installment payments over more installments.
Check these and other actions in detail, such as email design and strategies from major brands, by accessing our YouTube channel:
