Do you already have transparent checkout on your Shopify store? We have prepared a guide for you to understand what transparent checkout is, why this type of checkout is so important, and also to get to know our partners that already offer this feature.
What is transparent checkout?
We call it transparent checkout when the entire payment process happens within the e-commerce environment, without the user being redirected to another site to complete the purchase.
Until recently, the store owner only had the option to offer a standard checkout, which is when the consumer is taken out of the store environment to complete the payment, either in another tab or through a pop-up window. Although this external environment is also secure for your customer, many people are wary of being redirected to another site at the time of payment.
With transparent checkout, all data transmission between the online store and the payment provider happens behind the scenes, but the user only sees the transaction being processed within the store's website.
Advantages of transparent checkout for your e-commerce
If you still don't know very well what your e-commerce gains with transparency at checkout, we have listed the main benefits below.
1. Improves the shopping experience
You know when you are making a purchase online and the e-commerce starts asking for personal information, creating an account, etc.? When you create many obstacles at the order completion stage, the shopping experience is harmed.
In this same bunch, there is the user experience: the convenience of the purchase process directly influences the impression that visitors have of your online store. Problems in any area of the site should be avoided, of course, but the user experience needs to be flawless at the time of payment — and transparent checkout is essential to ensure this peace of mind for the customer.
2. Reduces cart abandonment
If your online store has a lot of abandoned carts, it may be a sign that there are problems during the store's checkout process.
There are several factors that can lead consumers to give up on the purchase, and the complexity of the purchase process is one of them. Transparent checkout makes the purchase completion stage much faster and smoother, giving the consumer fewer “reasons” to give up halfway.
Another benefit of this type of checkout is that making the payment in the same environment gives the buyer a greater sense of security. Even though the audience is familiar with the sub-acquirer service, the standard checkout can generate a certain distrust in the consumer regarding the legitimacy of their online store.
3. Increases the conversion rate
Every store owner wants to increase the conversion rate, right? This benefit, in fact, is a compilation of everything that transparent checkout can bring.
By implementing transparent checkout on your online store, you pass more credibility to the customer, who feels more comfortable completing the purchase. In addition, you eliminate steps in the checkout process, making it faster and reducing cart abandonment.
Transparent checkout, ultimately, is a way to give that little push for more customers to complete the purchase, which helps to optimize the conversion rate of your e-commerce.
Check Commerce recommends PagBrasil as a payment provider for Shopify. PagBrasil is a complete platform with solutions created to boost your sales. Get access to the most advanced service portfolio in the Shopify market and experience the rapid growth of your business.
Intermediation
Hassle-free payment processing
Regardless of whether you are a local e-commerce or an international merchant selling to Brazil, you can benefit from a complete and hassle-free service, which includes everything from payment processing to money collection. Offer your customers the option to pay with alternative payment methods, such as PagBrasil Pix, Boleto Flash®, Flash Debit™, among others. We will manage all technical and commercial aspects of payment processing, including contractual relationships with banks and acquirers, money collection, reconciliation, and settlement, so you can focus on managing your business.
Gateway
Payment gateway for greater bargaining power
Increase your bargaining power when negotiating the best rates with card acquirers. With our gateway service, you can process payments through different acquirers, simultaneously, directly in our payment app. Our system integrates with Cielo, Rede, Getnet, and Stone, which gives you the possibility to switch from one acquirer to another instantly. You can also set filters, such as card brand and number of installments, which will route each transaction to the ideal acquirer, which can significantly optimize your processing costs and conversion rates.
Hybrid model
Hybrid payment processing
Benefit from a fully flexible and economical payment processing setup by choosing our hybrid service. As the name suggests, this exclusive solution combines our gateway and intermediation services to allow you to offer the broadest set of payment methods, going beyond credit cards, while also optimizing conversions, settlements, and processing costs.
Payout
Payout solution for different business models
Pay suppliers or service providers registered on your platform with our payout solution. Find the best alternative for your business model and make payments with full end-to-end control. Our solution is ideal for marketplaces, sharing economy platforms, crowdfunding, and other types of businesses.
Fraud prevention
The most advanced fraud prevention on the market
Reduce chargebacks due to fraud with PagShield®. Our smart online fraud prevention tool was created to meet the particularities of the Brazilian market. Developed from exclusive purchase behavior analysis technology with smart learning, PagShield® combats fraud in real time, at a low cost, and also helps reduce false positives.
Recurring management
PagStream® smart subscription management
Create and manage subscription plans hassle-free with PagStream®, our flexible and ready-to-use solution for recurring payments. Offer your subscribers different plans with customizable frequency, offer multiple payment methods, provide an exclusive Subscriber Area, create promotions easily, and much more!
