News

O supermercado do futuro não escolhe entre loja física e digital.

The supermarket of the future does not choose between physical and digital stores.

The digitalization of supermarkets, pharmacy chains, and large retail operations has historically been built on the logic of stacking channels. Companies maintained their in-store checkout terminals (POS) running on legacy infrastructure and built e-commerce websites completely disconnected from this physical...

Ler mais

Empreendedora fazendo live de lançamento de coleção em estúdio de moda

High-cadence release is an architectural matter, not a marketing one.

High-performance digital-native brands have made launches routine: limited-time collections, seasonal editions, and collaborations every two weeks. A campaign attracts the audience, but what determines whether that intent turns into revenue is your store's ability to absorb the peak without crashing....

Ler mais

76% dos brasileiros já querem comprar por IA. Sua loja está pronta para vender assim?

76% of Brazilians already want to buy using AI. Is your store ready to sell this way?

Just a few days ago, we commented here on how Shopify opened a new interface in the store, made not for people, but for AI agents to operate navigation. That text dealt with what changed at the entrance. This deals...

Ler mais

Shopify é Leader na Forrester Wave 2026. E o mais importante não está no quadrante.

Shopify is a Leader in the Forrester Wave 2026. And the most important thing isn't in the quadrant.

Forrester published the new edition of The Forrester Wave™: Commerce Solutions, Q3 2026 in July, evaluating some of the world's leading commerce platforms. For the first time, the consulting firm brought B2B and B2C together in a single evaluation. And...

Ler mais

Sua loja ganhou uma nova interface. E ela não foi feita para humanos.

Your store got a new interface. And it wasn't made for humans.

For almost 30 years, we have built online stores with one thing in mind: helping people find where to click. Menu, search, filters, product page, size selection, buy button, cart, and checkout. We applied UI and UX concepts, improved speed,...

Ler mais

Shopify atualiza Collection Sources API: O fim da divisão entre coleções manuais e automatizadas

Shopify Updates Collection Sources API: The End of the Divide Between Manual and Automated Collections

Anyone who manages an e-commerce catalog knows that perfect merchandising is rarely 100% automated or 100% manual. Until now, Shopify's traditional collection model required a choice: create smart collections (based on automatic rules, but inflexible for exceptions) or custom collections...

Ler mais

Check lança MCP Server e abre uma nova interface agêntica para a gestão de e-commerce

Check launches the MCP Server and opens a new agentic interface for e-commerce management

Anyone who manages an online store knows how exhausting it is to keep track of everything happening in an e-commerce operation. To find out if a feature is ready, if a problem has been fixed, if an approval is pending,...

Ler mais

Shopify Editions Spring ’26: o que realmente importa para lojistas brasileiros

Shopify Editions Spring ’26: What Really Matters to Brazilian Merchants

E-commerce has just experienced one of the most significant moments in its recent history. Shopify Editions Spring 2026 wasn’t just a bundle of incremental improvements and features; it arrived to break the mold and redefine how brands operate and sell....

Ler mais

Cielo + Shopify POS: o que a parceria com a Check Commerce significa para o varejo físico brasileiro

Cielo + Shopify POS: What the partnership with Check Commerce means for Brazilian brick-and-mortar retail

Contactless payments grew 31% in 2025 and already account for 73.6% of in-person purchases. Understand what the integration between Cielo, Shopify POS, and Check Commerce means for Brazilian brick-and-mortar retail and how the unified commerce model is transforming the sector.

Ler mais