News
Predictions (as of May) for the post-coronavirus world
Reading time: 3 minutesIt is clear that we would not let the profound changes being driven by e-commerce pass us by. Therefore, these predictions are largely related to online consumption. In recent weeks, all entrepreneurs have been forced to make...
2020 and the growth of Brazilian e-commerce
Reading time: 2 minutes There is no doubt that 2020 was the year of online commerce. The pandemic accelerated the digital transformation of many companies. Those that were already online intensified their digital activities even further. Those that were not...
Post-Coronavirus SEO: X opportunities to seize as soon as possible
Reading time: 4 minutesThe world is currently in a state of confusion, panic, perplexity, and uncertainty. With the situation changing by the hour, it can leave you feeling lost and wondering what will come next. But we are a strong...
Machine Learning Guide for Digital Marketing Professionals
Reading time: 3 minuteshttps://www.thinkwithgoogle.com/feature/machine-learning-101-training/ As consumer expectations for more personalized and relevant experiences grow, machine learning is becoming an increasingly important tool to meet these demands. We created a guide based on various materials from Google, Facebook, and other...
E-commerce Management: How to Engage or Re-engage Customers to Drive Conversions (4 of 6)
Reading time: 4 minutes In the fourth article in the E-commerce Management series, we will talk about Engagement, that is, what tactics your online store should apply to promote customer involvement, increase the volume of interactions with your customer base,...
I want to sell R$ 500,000.00 per month in my e-commerce store
Reading time: 3 minutesBefore you start, keep in mind that the growth of your e-commerce depends on a process and not on a specific action (silver bullet), otherwise all online stores would be selling 500 thousand or more per month....
Unlocking the Social Media Algorithm with 5 Tips to Boost Engagement
Reading time: 8 minutes The history of social media algorithms goes way back. In 2010, some companies deleted their websites and focused their communication efforts on Facebook. At that time, there was a promise that you could talk to all...
LTV: What Is It and How to Identify It?
Reading time: 7 minutes What is LTV? LTV stands for Lifetime Value. Literally translated, the term means “lifetime value.” In fact, the metric represents the net profit brought in by a customer during the time they buy from you. Think...
Strategic Pop-ups
Reading time: 4 minutes What are they? They are the windows that open on navigation pages. They come in various formats and have several configuration options. They were created as an alternative to banners. Instead of excessive and poorly integrated...
