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There is no doubt that 2020 was the year of online commerce. The pandemic accelerated the digital transformation of many companies. Those that were already online intensified their digital activities even further. Those that were not saw the internet as a way to overcome the crisis that began in mid-March.
A survey released by ABComm (Brazilian Association of E-commerce) showed that Brazilian e-commerce revenue reached R$41.92 billion in August – a cumulative revenue since January 2020. Even though the average ticket decreased (from R$420.78 to R$398.03), the number of transactions grew by 65.7%.
Black Friday, held on November 26 and 27, also helped boost online sales in Brazil. This year, according to the Ebit | Nielsen consulting firm, it generated more than R$4 billion in e-commerce, representing a 25.1% growth compared to last year. The same survey points out that more than 6 million orders were placed, with an average ticket of R$652.8. On Friday alone, revenue reached R$3.1 billion – 24.7% more than in 2019.
This shows that e-commerce is already the present and a great investment for any business that intends to increase revenue in the long term. The convenience of selling, acquiring new customers, and cart recovery strategies make the sales process even smarter and more effective – something almost impossible to achieve in conventional commerce.
Therefore, our recommendation for you who are thinking about investing in e-commerce in 2021 is: use the end of 2020 and the beginning of 2021 to plan your digital presence strategy and find a good platform for managing your online store. By aligning these two fronts, the path to your brand's success online is very close.
And we will help you with this task. On our blog you will find several pieces of content on how to start your strategy. From how to manage your store to sell more, how to generate qualified traffic and many other contents about e-commerce management. And if questions still arise, you can learn about Start Check Commerce and finally get your online store off the ground!
Shall we start 2021 selling online?
