Recently, SEMrush, the world's leading keyword performance analysis tool, published a study that analyzed the main factors for ranking in Google's organic results.
The method used for the analysis was a combination of reverse engineering with machine learning algorithms, which analyzed 600,000 keywords to reach the conclusion of which factors contribute the most to SEO performance in Google search results.
Check out the main factors:
There are also some interesting findings identified in the study:
What can you take away from this study?
When it comes to improving your domain's ranking, in-page and off-page factors must be taken into consideration. Optimizing the site may not improve the search result at all if traffic and backlinks remain the same.
When a user searches for a search term that contains a brand or just the brand name, the results tend to display the brand's domain over other sites that may have a better ranking. Therefore, branding is a powerful SEO strategy.
The SEO strategy should be carried out at the URL level (per page) and not just at the domain level. Therefore, it is possible to receive a large volume of traffic on a single page without receiving much traffic on your site's homepage.
Download the full study at: semrush.com/ranking-factors
