Consumer Week is a crucial date on the retail calendar in the first quarter.
Online stores have the chance to increase their sales and boost revenue.
To help you make the most of this date, we present 10 strategies to sell more in your online store during Consumer Week.
- Product discounts: it's the basic that always works, after all everyone likes to save money.
- Free shipping: According to research, shipping costs cause more than 60% of cart abandonment, consider offering free shipping to stand out.
- Cashback: more and more consumers are interested in getting back part of the amount spent on their purchases.
- Email marketing: It is a sales channel that has a great return, segment your customer base and use email marketing to “warm up” and announce your offers.
- Paid ads: social networks are increasingly restricting organic content, create a paid ad campaign on the main networks such as Facebook, Instagram and Youtube.
- Freebies: Who doesn't like to get a gift? freebies are a powerful draw for potential buyers who visit your store, and you can set a minimum purchase amount that entitles them to the freebie.
- VIP List: create a VIP customer list, whether via email, SMS or WhatsApp and send promotions and other offers in advance to the select group, this creates a very high perception of value for the brand.
- Gift Kit: It is not uncommon to find someone who left it to buy something at the last minute, to make this customer's life easier create gift kits. Depending on your niche, the kit can contain, for example, products combining fashion, accessories and cosmetics.
- Social media/Website: All communication on the website and social media must be aligned to promote Consumer Week. Whether banners, pop-ups, feed posts and stories. The customer needs to be effectively impacted by your brand.
- Abandoned Cart: Win back that customer who came very close to finalizing the purchase, have active cart recovery campaigns, it is a strategy to increase conversion and the average ticket spent.
Consumer Week 2023 is a valuable opportunity for online stores to boost their sales and increase revenue.
To succeed, it is important to plan ahead and define the main goals according to the current moment of your company.
If you think this planning is too complex and you don't have available staff on the team, we have the solution for you.
The Sprint platform brings together data, strategy, dashboards, retail calendar, action plan and the execution of all activities by specialists.
