Relationships are essential to make things happen. Let me explain.
Influencers connect with a large number of people through highly relevant communication. Whether through aspirational photos, articles, videos, opinions, or excessive exposure to sensuality, influencers gather a large number of people around their content creation. There is no silent influencer, hidden, seeking to remain incognito. These people open doors to new audiences, connect your brand with others with similar interests, and, more often than not, make others believe, choose, and decide to act.
Influencers are people active on social media, with their blogs and YouTube channels. Their opinions, recommendations, and reviews spread quickly. The effects of their content can disappear quickly, last for long periods, or act like waves. They are the brand advocates. Niche promoters.
The effects of influence are based on three pillars:
- Reach, the power to distribute a persuasive message and the number of people reached by the influencer
- Resonance, message amplification through sharing – of a viral nature – on social networks
- Relevance, the consistency of the message according to the campaign objective and audience interests
To expose your brand to followers, a comfortable contextual adjustment for the influencer is required. We have to play their position. What is the goal of having them represent your brand?
Influencer Marketing can help your brand achieve most marketing objectives: generate leads, change perceptions, convey a new positioning, generate awareness, increase the adoption of new products, and drive more sales! But it is not that simple, Influencer Marketing is not a one-off event. You cannot bombard influencers with a generic message and expect results. Success depends on taking the time to build relationships with the people who matter most to your brand.
Each content-sharing channel has its own specificities, so when carrying out an action, you must pay attention to the particularities of each platform. I have listed the main channels:
YouTube
With the majority of audience time and 3.25 billion hours of video streaming per month. The world's largest video platform can generate a flood of visits to your site the moment the video is published. Many followers receive notifications via email and the app about a new video on their favorite channels. With 86,068,800 video views and 934,000 new followers in April 2017 alone, Whindersson Nunes will soon reach 20 million followers on his channel, a media outlet as powerful as the country's major newspapers.
19,955,338 subscribers on May 19, 2017, and an estimated revenue (from YouTube alone) of $3.5 million per year
How much is an influencer like Cristiano Ronaldo and his page with 121 million fans worth? As much as the new algorithms limit the resonance of the message, requiring investments to expand reach, there is no larger user base than Facebook. According to the first quarter report of 2017, the network maintained 1.28 billion daily users, and 85% of its advertising revenue came from mobile ads. A strong presence on this social network can generate great results, especially by driving traffic to your online store. There are several pages that gather millions of followers and content portals that use them to direct followers to the site:
naosalvo.com.br: Facebook accounts for 56.8% of the website's traffic, or 2.38 million unique visitors per month
Instagram currently has 7,931 accounts with over 1 million followers. With engagement reduced after the timeline was replaced by algorithms, it is used for follower transfer and branding campaigns. Since it is exclusively mobile, a website without mobile optimization can ruin a campaign on this channel and also create a negative experience for the followers who engaged. After all, what is engagement? engagement=(likes+comments)/(followers)
The countless formats can be used for various objectives: photos, videos, stories, live broadcasts, and other features that can be implemented or adapted, such as GIFs in video and boomerang formats.
With countless formats, Instagram is perfect for conveying visual messages
Blogs
Bloggers can convey their message with quality. The produced content is evergreen, generating long-term results. They help build authority for your domain through backlinks and also strengthen your SEO performance. Opinion blogs on news sites like UOL and Estadão do not have enough freedom to promote your brand, as there is a content and editorial review policy to ensure that revenue is exclusive to the media outlet and not the influencer. Blogs are relevant to their niches and, in large numbers, can cause a positive effect on traffic and revenue for long periods.
Check your backlinks and see the traffic capacity these sites can generate for your business
netshoes.com.br: 881,300 backlinks from 3,900 different domains
Ready to start an Influencer Marketing campaign?
