E-commerce growth has skyrocketed, and with it, an even greater threat: organized digital crime. According to Clear Sale, in 2024, there were more than 2.8 million fraud attempts, representing a loss of R$ 3 billion for the digital market.
Ignoring fraud is not an option, but how can you combat it without harming the customer experience and, worse, losing legitimate sales?
These and many other questions were discussed in an important panel at Space São Paulo: Security and Intelligence in Online Payments with Caroline Nacle, Partnerships and Alliances Manager for Brazil at ClearSale, and Anderson Perilo, Head of Financial Crime Combat at Asaas.
In this post, we will bring the main insights shared in the presentation, demystify the impact of fraud, and explore how anti-fraud intelligence not only protects your business from losses but also boosts your conversion rate.
The anatomy of risk: Corporate fraud and its hidden impact.
Digital fraud has evolved. Today, we are not dealing with amateur fraudsters, but with large criminal corporations that use social engineering and advanced technologies.
Carolina Nacle, from Clear Sale, highlighted that many victims provide data without realizing it, through phishing (fake emails or messages seeking to steal sensitive data).
The challenge is not just financial. Anderson Perilo, from Asaas, reinforces that fraud causes severe damage to the reputation and image of the brand.
A high rate of chargebacks (disputes) can lead to penalties from acquirers and card brands, compromising your ability to transact and, consequently, your conversion rate.
The conversion villain: The false positive.
You invest in traffic, optimize your product, and your customer reaches the checkout, ready to buy. But, due to an error in the security system, they are blocked. This is the reality of the "false positive": a good customer, with a genuine intention to buy, is mistaken for a fraudster.
The cost of this error is extremely high. It is not just the loss of a transaction; it is the loss of a customer forever, of their trust, and of your chance at loyalty.
In a scenario where the competition is just one click away, an unfair block means a customer migrating to a competitor. After all, trust is the most valuable asset an e-commerce can have.
The intelligence that increases approval without compromising security.
In this scenario, security does not need to be a barrier. On the contrary: it should be an enabler. The secret lies in using data intelligence to accurately differentiate the good customer from the fraudster. Carolina and Anderson make it clear: an intelligent anti-fraud system is not a cost, but a strategic investment.
"We use a concept we call the 'network effect'. When I can see if something is happening in a store here so I can prevent it from happening in the next one."
This quote from Carolina Nacle captures the essence of modern anti-fraud intelligence. The "network effect" allows to cross-reference data from thousands of stores in real time, identifying fraud patterns before they materialize in your e-commerce.
This advanced technology significantly increases the approval rate. It can differentiate a legitimate customer (such as someone using a family member's card with consent) from a fraudster, avoiding unnecessary blocks and ensuring that you do not lose valuable sales to false positives.
Pillars of an intelligent anti-fraud strategy for e-commerce.
To build a truly secure digital operation optimized for conversion, consider these essential pillars:
-
360º vision: With a complete and unified view of your customer — integrating registration data, address, geolocation, and purchase history across all channels —, you gain the clarity for more accurate anti-fraud decisions, proactively protecting your conversion.
-
Invisible authentication and customer experience: Customers love speed. What if security could happen without them noticing? Current technology allows validating the customer's identity without creating friction. Invisible authentication uses features such as facial biometrics, security tokens, and the 3DS (3-D Secure) protocol in a discreet but effective way. The customer barely notices the protection, while security operates in the background.
-
The view of investment, not cost: Experienced store owners know that delaying an investment in security means taking an incalculable risk. It is crucial to stop seeing anti-fraud as an expense and start seeing it as a strategic investment. An intelligent system is a shield for your business and a guardian of your brand's reputation.
Check Commerce: The security that boosts your conversion.
The security of your operation is not an isolated concern. To be effective, it needs to be deeply integrated into your e-commerce strategy. Check Commerce, a specialist in Shopify, acts as your strategic architect.
We design and optimize your platform, ensuring that it is the foundation for an operation that not only gains efficiency and predictability, but also maximizes profitability and protects your conversion through intelligent anti-fraud integrations.
For example, we can configure your e-commerce on Shopify to work cohesively with solutions like ClearSale and Asaas, unifying data and automating risk analysis for more accurate approvals.
In a constantly evolving digital scenario, anti-fraud intelligence has stopped being a mere cost and has become a decisive competitive differentiator.
Is your e-commerce losing legitimate sales to false positives or the fear of fraud?
Talk to a specialist and discover how optimizing your operation with cutting-edge anti-fraud intelligence can boost your growth and ensure the best experience for your customers!
Watch the full presentation
