When Google announced in 2014 that site security would be one of the ranking factors in search results, it also encouraged internet professionals to care about the security of their users. With this, SSL Certificates not only protect visitors' confidential information, but also provide an advantage for SEO. The use of an SSL Certificate is mandatory to ensure PCI Compliant (Data Security Standard) certification, and studies show that the security certificate contributes to an increase in the conversion rate.
The SSL (Secure Sockets Layer) digital certificate is mandatory on all websites with forms for entering data, that is, in an e-commerce site, there is a flow of personal data in login fields, my account, or checkout, therefore it is necessary to hire this service.
Why should your e-commerce site have a security certificate?
- Data theft: Digital Certification prevents the theft of all e-commerce data, since the transmitted data is encrypted and can only be read by the server where the certificate (key) is installed;
- Trust: By using SSL, the security of your e-commerce site is highlighted. There are many savvy consumers who only buy in secure online environments, so having or not having encryption can determine sales results;
- Security: The existence of an SSL certificate can be proven by the HTTPS:// present in the browser and the address bar – the types of certification provide the visitor with a distinct signal through colors and information in the browser bar: Green is okay. However, the color red indicates that there is some error in the certificate identification and that security is compromised;
- Affordable price: Currently, it is possible to issue security certificates for free, through a non-profit initiative funded by large technology companies: https://letsencrypt.org There are also different companies that can issue multi-domain certificates and still attest to the company's authenticity by requesting official documents that are linked to the certificate, further increasing trust;
- Requirement: One of the requirements of credit card operators is a valid and installed Digital Certificate. In order for payment companies to maintain their PCI certifications, they require all merchants to have a valid SSL certificate to ensure the security of transactions;
- Additional services: In addition, some companies that issue certificates for online stores offer additional services such as Vulnerability Assessment, Malware Scanning, and a Security Seal.
There are no more excuses for not ensuring the security of your online store. Get to work!
