Content originally published on the Pipeline Capital website
By Felipe Wasserman
What actions have companies in the SaaS, Adtech, Advertising, E-Commerce, and MarTech segments taken in recent days to deal with the crisis and its impact on their businesses
Part of Pipeline's work is to map out action plans for companies during both times of growth and times of crisis so that they can make the best decisions.
Due to the current crisis, we have been working closely with our clients, holding daily calls, to understand the best actions each company is taking to be less affected by the crisis.
Remember that the Chinese character for crisis is weiji, which means both danger and opportunity
Obviously, each company in each segment is affected by the crisis in a specific way, and some even grow. In some cases, we advise increasing marketing investment, while in others, we suggest that Founders and the board freeze their own salaries as a symbolic gesture for the rest of the team.
