Learn how Efizi, a distributor of the brand, migrated to Shopify and doubled its conversion rate.
About the Brand
Fortlev, one of Brazil's largest manufacturers of water storage solutions and hydraulic systems, is a national benchmark for quality and distribution reach. With a sales operation serving different regions of the country, the brand needed a digital infrastructure capable of keeping pace with the scale and complexity of its business.
The Challenge
Fortlev needed to move past the limitations of a legacy platform that was stifling growth. The biggest bottleneck was regional pricing: a core business requirement that the previous platform spent an entire year trying to integrate, only to deliver a solution that failed to solve the problem. The brand needed regional pricing and product feeds, integration with its ERP and marketplace hub, and a reliable price update system to finally scale sales without technical constraints.
Check Commerce Solutions
To address these issues, Check designed the new operation on the Shopify platform, orchestrating pricing, data, and integrations within a single framework, with a rollout that went live in just two months. The main actions were:
Prices by region
Native regional pricing, solving in weeks the problem that had stalled operations for years.
Catalog tailored to each market, ensuring the right offering for every location.
ERP and Marketplace Hub Integration
Direct connection between e-commerce, back-office systems, and sales channels, unifying operations.
Price Update System
An agile and reliable framework for managing pricing policy at scale.
Moving Away from the Monolith
Migrating from a rigid platform to a flexible environment with far superior navigability.
Results
The partnership with Check Commerce transformed Fortlev's technology stack and unlocked the growth that the old platform had limited. Key results include:
Double conversion
in the very first month of operation, compared to the previous platform.
65% reduction in total cost of ownership
with a simpler and more efficient architecture.
Implementation in 2 months
against a year without a solution on the previous platform.
Simple navigation
with a modular structure, prices and data under control.
Feedback
"We doubled our conversion rate here compared to what we had on the previous platform in the first month of operation. It's very easy to use, very straightforward. We managed to find the tool and partner for this."
— Guilherme Delorenzo
Co-founder of Efizi
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