News
Without fear of making mistakes
Reading time: 2 minutes“The greatest successes come from having the freedom to fail.” Reading this quote from the speech of Facebook creator Mark Zuckerberg reminded me of a text I wrote about not being afraid to make mistakes. Today, in...
Why won't e-commerce put brick-and-mortar stores out of business?
Reading time: 3 minutesIn a survey released by Colliers in partnership with GlobaData, the consulting firm identified myths, misconceptions, and opportunities in the relationship between brick-and-mortar and online retail in the American market. Retail expansion is believed to occur through...
8 tips for starting an e-commerce business
Reading time: 3 minutesFirst of all, know that any posts or articles with 10 steps to creating a successful e-commerce store are a big lie. There is no ready-made, replicable model that will guarantee the success of your online store....
Note on the data breach of Brazil's major e-commerce sites
Reading time: 4 minutes Yesterday (17), Tecmundo (link) announced that it had received a file posted on a data-sharing site (Pastebin) containing a list of usernames and passwords from Brazil's major e-commerce sites, such as Netshoes, Centauro, PagSeguro, Casas Bahia,...
Is your e-commerce store a rogue operation?
Reading time: 3 minutesProbably yes. E-commerce in Brazil grows steadily year after year. Online shopping has become a reality for more than 48 million Brazilians who purchased from e-commerce at least once in the year, a 22% increase compared to...
Who are YouTube users in Brazil?
Reading time: < 1 minuteUnprecedented data from YouTube Insights 2017 shows an increase of 35 million in the number of people connected to the platform in the last two years:
Predictive Analytics: What Marketers Need to Know
Reading time: 5 minutesPredictive analysis is the use of data, statistical algorithms, and machine learning techniques to identify the probability of future outcomes based on historical data. Predictive models analyze past performance to estimate the likelihood of a customer exhibiting...
Planning your e-commerce for 2018
Reading time: 5 minutes As everyone prepares for the most important date in online retail, 2018 is drawing closer and closer, and planning for the coming year is falling further and further behind. Brazilian e-commerce is becoming increasingly mature, and...
5 ways to profit from free shipping
Reading time: 4 minutes According to the 36th Webshoppers report, Brazilian e-commerce generally increased its free shipping offer in the first quarter of 2017 compared to previous half-years. Free deliveries jumped from 35% to 38%. Considering only the ten largest...
