From zero to R$16 million in revenue in the first year with Check.
About the Brand
Coffee ++ is a Brazilian specialty coffee brand offering 100% Arabica coffee, dedicated to providing award-winning specialty coffee grown entirely in Brazil. It has launched four distinct versions of its product on the market: drip coffee, roasted beans, ground coffee, and capsules. Each offers a unique, high-quality experience, from harvest to final delivery to the consumer.
The Challenge
Launched in the midst of the pandemic, Coffee++ faced difficulties trying to gain ground in the digital environment. Even with an excellent product, the brand needed to overcome the barriers of e-commerce to achieve success. The main challenge was clear: how to scale its online presence, improve the shopping experience, and boost sales?
Check Commerce Solutions
To maximize Coffee++'s potential, Check Commerce conducted an in-depth analysis and developed a series of tailored solutions for the brand's growth. Key actions included:
Custom Layout A design that reflected Coffee++'s unique branding and ensured smooth, intuitive navigation.
Landing Pages and Sales Pages Focus on conversion, increasing campaign effectiveness.
Smart Cart Hybrid cart with one-time and recurring purchases. Fast and efficient checkout process, focused on reducing cart abandonment and optimizing conversion.
A/B Testing To identify and refine the best conversion strategies.
Subscription System Implementation of subscriptions, building customer loyalty and generating recurring revenue.
Customer Area Customization An intuitive post-purchase experience, with a personalized customer area to improve experience and retention.
Advanced Promotional Rules
Creation of personalized campaigns and promotions, optimizing customer engagement.
Results
The solutions implemented by Check led Coffee++ to impressive results in its first year of operation:
Revenue of R$ 16 million
in 2021, expanding to more than 1,500 physical retail locations in Brazil.
Media highlight
including Exclusive Magazine, and significant brand growth in exclusive retail locations.
Feedback
"A great partner that helps us a lot in the process of growing the store, and was essential for a successful implementation. Our project is very demanding and requires flexibility from the Check Commerce team."
— Tiago Alvisi, Director of Digital Channels
Coffee++
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