Discover how Check helped the clean beauty brand migrate platforms and end 2021 with revenue 180% above target.
About the Brand
Care Natural Beauty, founded by Lu Navarro and Patrícia Camargo, is a high-performance minimalist, organic, and vegan dermo-cosmetics brand. The products are free from toxins and artificial preservatives. The purpose is to transform lives through the conscious consumption of clean beauty, with kindness toward the environment, animals, and people.
The Challenge
With the brand on the rise, the founders needed to move to a more comprehensive platform. They also wanted to continue innovating, not only in their products but also in the shopping experience. The goal was to offer a faster, more enjoyable journey, with features that would help customers make decisions without losing the essence of a brand built on care and clarity.
Check Commerce Solutions
Check was the partner chosen to lead the migration and structure the new store. Starting from the operational phase, the team planned a set of improvements to deliver results in the shortest time possible. The main solutions were:
Platform Migration
A transition made at a critical time for the brand. Close support at every step ensured that the store continued to sell and had a solid foundation for growth.
High-Performance Layout
A new design that highlights the brand's minimalist identity and the variety of product colors. Navigation is fast, and the experience is designed to convert.
Custom Features
Features developed specifically to simplify purchasing and create a smoother journey to checkout.
Advanced Promotional Rules
Custom logic that allows the brand to independently run complex promotional campaigns.
Merchandising and Recommendation
Product display in the storefront has been enhanced. Recommendation systems suggest complementary items at the right time, helping to increase the average ticket.
Results
The partnership between Care Natural Beauty and Check Commerce delivered results that exceeded expectations:
Revenue 180% above target
after the Go-Live in 2021.
Migration successful
followed by the growth and consolidation of the store.
Increase in average ticket
driven by recommendation systems and merchandising improvements.
Feedback
"We met Check Commerce at a very critical time when we were changing our e-commerce platform. Their support was essential to the success of the migration and the subsequent growth and consolidation of our store. Extremely attentive and providing excellent service, Check is one of those long-term partners that focuses on the growth and expansion of its clients. We at CARE Natural Beauty are very happy with the partnership."
— Patrícia Camargo, Co-founder
Care Natural Beauty
A well-managed migration is the foundation for growing safely.
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